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Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Other Articles:
What if I don’t have a privacy policy?
Interactions (engagement rate)
Interaction rate (IR)
How does the story unit expand?
Connecting multiple domains
Click Trackers
Video tracking events
Attachments (swipe-ups)
Running on desktop
Story Impressions